Home
AI Act
AI Act AI Benchmark
Product Pricing Team Barometer
EU AI Act · Article 50 · Transparency Compliance

Benchmark your AI Act compliance
in 3 minutes.

⏱ Article 50 obligations apply from 2 August 2026 — 0 days remaining

Answer 8 questions. Get a personalised Article 50 readiness score. Know exactly where you stand — and what to do next.

8 targeted questions Personalised score Actionable gap analysis Based on the Code of Practice (June 2026)

Free · 3 minutes · No account required · 100% EU hosted

Compliance Guide

What is Article 50 of the EU AI Act ?

Article 50 of the EU AI Act (Regulation (EU) 2024/1689) establishes transparency obligations for organisations deploying AI tools. It applies universally to deployers within the EU, with no exemptions for SMEs or startups.

The legislation ensures citizens know when they are interacting with an AI (such as chatbots) or consuming synthetic content (text, image, audio, or video generated by AI).

Obligation Article Who is Responsible
Inform users they interact with an AI chatbot Art. 50(1) Deployer (Customer bots, virtual assistants, HR bots)
Mark AI-generated text for public interest Art. 50(2) Deployer / Publisher (AI-generated articles, news)
Disclose emotion recognition or biometrics AI Art. 50(3) Deployer (HR systems, customer analytics)
Mark and label deepfakes and synthetic media Art. 50(4) & (5) Provider / Deployer (Product images, voiceovers, video)
Obligations Detail

The Four Core Article 50 Requirements

Article 50(1)

Chatbot Disclosures

You must inform natural persons they are interacting with an AI system, before or at the start of the interaction. Obvious chatbot contexts are exempt.

Article 50(2)

Text Labelling

AI-generated text intended to inform the public on general matters must be clearly disclosed as AI-generated, unless heavily edited by humans.

Article 50(3)

Emotion Inference

Deployers of emotion recognition or biometric categorisation AI systems must alert natural persons subject to the systems prior to their activation.

Article 50(4) & (5)

Synthetic Media Marking

AI-generated audio, image, and video content (especially deepfakes) must be marked in a machine-readable format and visibly labelled.

Frequently Asked Questions

Common Questions on Article 50 & SMEs

Does Article 50 of the EU AI Act apply to my SME?
Yes. Article 50 applies to any organisation — regardless of size — that deploys or provides AI systems within the EU. There is no SME exemption. The compliance deadline is 2 August 2026.
What information must I show chatbot users?
You must clearly and visibly inform natural persons they are interacting with an AI chatbot, virtual assistant, or conversational agent. This disclosure must happen before or at the start of the interaction.
What is the EU Code of Practice on AI-generated content?
Published on 10 June 2026, it is a voluntary framework. Signatories can demonstrate compliance with Article 50(2)(4)(5) across all 27 EU Member States simultaneously, without needing individual national assessments.
What are the fines for non-compliance with Article 50?
Non-compliance can lead to fines of up to €15 million or 3% of global annual turnover, whichever is higher. Fines are proportioned for SMEs, but the financial risk remains significant.
How can Themio help my SME achieve compliance?
Themio.ai maps your specific AI systems, audits vendor contracts, and generates compliant disclosures automatically in under 2 minutes. Reach out to the team at contact@themio.ai .

Get your SME compliant with the EU AI Act today.

Identify your transparency obligations, audit vendor contracts, and deploy compliant disclosures in minutes.

Join the waitlist → Contact Us

🔒 100% GDPR aligned · EU Hosted · Regulatory Experts